Relationships always trump marketing. Take time to nurture long-term relationships.
In the days of having technology at our fingertips, it’s easy to lose sight of building long-lasting and meaningful relationships. Often, we spend more time gathering “friends” “likes” and “followers,” that we forgot to go a bit old-school and simply talk to people and find real ways to bring value to their world.
While marketing (of all sorts) has it’s place, the results can be fleeting. You can continue to do things like mailers, social media ads, and email blasts, but are you taking the time to build relationships with clients and centers-of-influence within your target market?
Taking the time to build these very important relationships are rewarding (and with a high ROI). Nurturing relationships with your clients help them to continue to value your services and refer their friends because of the positive vibe they get from knowing you.
Likewise, nurturing relationships with centers-of-influence give you an outlet to vet new ideas and gain perspective of what your audience is looking for as their needs change. Gaining their trust and respect ensures that you’ll be top of mind when the time comes that they need help in your area of expertise.
Financial Professionals: Schedule a 30-minute consultation with Chris Kowalik of ProFeds to see if this proven, step-by-step system is right for you.
Ready to get started? The ProFeds Bootcamp is where all of the magic begins! This training program is limited to the first 10 financial professionals who qualify, so reserve your seat today! CLICK HERE for details about our next available class.
About the Author: Chris Kowalik, founder of ProFeds, is the industry’s leading business coach for financial professionals who specialize in working with federal employees. She is a frequent speaker for financial services firms and federal agencies throughout the country.