If it was easy, everyone would do it. Sweat equity goes far!
Do you suffer from shiny object syndrome? Constantly hopping from program to program because you’re not getting traction, or not gaining instant success.
There’s a reason for that. Because any program worth it’s weight requires work.
One of the best questions I’ve ever been asked by an advisor considering coming into my program is, “what is the thing I’m going to like LEAST about working with you?” My instant answer: “That you’re actually going to have to work!”
Here’s the deal…
If you’re part of a program that is going to be a large part of your business’ revenue, don’t you think your actions should reflect that?
For instance, I coach financial professionals who choose to work with federal employees as their core niche. If I have someone come to me who doesn’t want to build relationships with federal agencies, and doesn’t want to talk to anyone under age 59 1/2, and they’d prefer not to have to educate (since “that’s just one more step between them and the sale”), guess what?
We aren’t a good fit.
We aren’t a good fit because they aren’t willing to invest their time and energy to build relationships in a part of their business that is supposed to be a major source of revenue. It’s not because the federal market won’t work, it’s because THEY won’t work.
Many simply want “leads” handed to them, and some would prefer that someone else make the sale happen (and they simply sit back to collect the check).
If you’re serious about making your mark in a niche market (whether it’s with federal employees, seniors, baby boomers, or underwater basket weavers), you MUST know that it will take work and commitment on your part.
Done right, these business endeavors will not only bring you healthy revenue, they’ll also allow you to enjoy a long-lasting and sustainable business with people who trust you.
Financial Professionals: Schedule a 30-minute consultation with Chris Kowalik of ProFeds to see if this proven, step-by-step system is right for you.
Ready to get started? The ProFeds Bootcamp is where all of the magic begins! This training program is limited to the first 10 financial professionals who qualify, so reserve your seat today! CLICK HERE for details about our next available class.
About the Author: Chris Kowalik, founder of ProFeds, is the industry’s leading business coach for financial professionals who specialize in working with federal employees. She is a frequent speaker for financial services firms and federal agencies throughout the country.